Saturday, January 6, 2018

PROBLEMS

Aging baby boomers like myself are constantly bombarded with ads on TV, radio and direct mail regarding problems that we're "supposed" to be experiencing. Among these is Shingles. Admittedly, Shingles (it rhymes with Pringles) can be a miserable condition. That said, I've checked out getting the shot that will prevent the onset of this uncomfortable condition. My curiosity about said inoculation was driven by the always credible Terry Bradshaw's TV ads. Designed to scare the crap out of you, pictures of Shingles sufferers are shown in graphic detail and in full color. Do these scare ads work? I can't speak for others but, because of the sales pitch of Mr. Bradshaw, I ran to my local pharmacy to get more information about the shot. Truthfully, I was only interested in the cost, which I discovered is a whopping $300.

Now I know the meaning of "Shingles sufferers"... they're broke after getting the shot.

But I'm not here to bore both of my readers with tales of personal health care financial suffering. I'd rather bore you with something that really bugs me.

There is considerable advertising directed at men my age regarding "problems in the bedroom". Tune to any golf match, there they are. Tune to any men's do-it-yourself shows, there they are. Even re-runs of Andy Griffith are not immune to the onslaught of ads about this highly personal problem.

Stepping outside of my usual mind-my-own-business demeanor, I did a survey of my male friends.

The findings were astonishing. I was unable to find a single case of bedroom problems among men my age and even among much older men. In short, we have no need for the products that are being sold to address "bedroom problems".

To the advertisers I say "take your sales pitch elsewhere".

The truth is that men my age have no bedroom problems - we sleep just fine.

Readers, enjoy your day.

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