In a previous issue of West of Denver, I wrote about the need for a re-write of American English. In thinking about our language and its various components, "words", if you will, it is my fondest desire to see one particular word be forever erased. In a manner of speaking, this one particular word turns our society topsy-turvy, keeping us on an always-in-motion treadmill, grabbing for a brass ring that is agonizingly just beyond our reach.
My interest in this word sprung from the frequent use of "perfect" in the media. Truthfully, when I read today that Kim Kardashian's "selfie book" will feature "the PERFECT pout" (I'm not lying), my mind went into overdrive. Take a day out of your life and think about the many ways that the media use the concept of "perfect." I spent a day recently listening for this word and its various manifestations. I listened and watched the media talk about the perfect vacation, wedding, honeymoon, house...and on and on. First of all, from my perspective, nothing is perfect. Thus, placing a "perfect" label on things which are inherently imperfect is illogical. But the media presses on.
I've noticed that the things that the media dishes out as "perfect" are normally costly items. Indeed, I've never heard them talk about the perfect trash can, coffee maker, pillow or dog food. It always seems to be things which require a substantial outlay of cash. Given the fact that the media's sole purpose is to generate revenue for its sponsors....hmmmm, this has to be the connection.
So folks, let's all band together and erase this meaningless word from our vocabulary.
It makes perfect sense.
Readers, enjoy your day.